It is a brilliant new service for all Japanese sport fans — S-Goal，which is produced by the Samsung Group.
In Japanese, “S” is the first letter of the Sakkā, which is the sport of soccer. In addition, compared most people’s consideration of grade “A”, ”S” represents “Super” in Japanese mind. Therefore, we give the name of our service as “S-Goal”. Because of this service, Japanese audiences have the opportunity to enjoy soccer anywhere and anytime with super real experiences than ever before.
Thanks to the nano-camera created by Samsung and stuck on players’ sport uniform.
As long as audiences download the Apps and become members of the S-Goal, viewers can watch the game from the visual angle of their favorite soccer star via their S-Goal account on different devices, such as TV, tablet or even smart phone. Further more, viewers can switch their visual angle from the player A to the player B anytime. For example, consumers can lock on a midfield player as they “pass” the ball or lock on a striker like they “score a goal” and celebrate with home crowd, as if are on the soccer court as the real players. S-Goal also offers the second option for sport fans with convenience. If audiences just want to enjoy the game without switching to the players, they can choose the “ Auto” model, which means the visual angle will be locked on the player who is closest to the ball.
The service’s slogan is :”Reach the Game, Reach the Goal.”
First of all, with our special service, audiences can really reach the game wholeheartedly as they are on the soccer court from players’ cameras. Additionally, we want to give a new concept to our consumers: Reach the Goal. In the game, they can experience the score by locking on strikers. In reality, as long as they can enjoy life as they enjoy soccer with passion and love, they can also reach their goal no matter for the career or the family, and this is the main value of our S-Goal service.
We will show our slogan by banner and billboard on soccer court. We try to tell our primary target market that it is the time to change the way for enjoying the game while they are watching the match by traditional TV. Besides, spending money on HD sport channels and sport websites for advertising our slogan is another way to promote the new service. We want to show the target that besides the traditional way to watch the game, you have a smarter approach to really experience soccer with their favorite player and it is the time to go for it.
For the goal of the company, needless to say that Samsung has great anticipation for the project of the S-Goal .The enterprise wants to improve the popularity of Nanometer camera by S-Goal service before other Japanese hi-tech companies such as Sony have the same technology and take the market share. Another mission is to stick the label on this new camera with “made by Samsung”. It could help the company to easily access other sport besides soccer in the future. For instance, once we get success in soccer courts, the next step is to go to the basketball and football court in the U.S. The ultimate objective of the company is to change audiences’ traditional way of watching sport games by Samsung’s Nano camera. As a result, the company definitely will take huge of advantages from this new consumption model.
In the future, consumers can enjoy different sports followed by their favorite stars with the merit of Samsung ’s innovation. Exactly like the slogan said “Reach the Game, Reach the Goal”.
You can image the situation by the commercial video, but remember that it gonna be a reality!